Traveling across the pond to the US isn't unusual for our founder and Co-CEO, Steve Flavell. But this week's trip is perhaps more out of the ordinary than most. It was inspired by our invitation to present at the 2013 Alcatel-Lucent Enterprise gathering of industry analysts in Annapolis, MD.
During the event, Alcatel-Lucent shared more details on the OpenTouch Personal Cloud Solution, and its emphasis on the shift to the cloud and to services, like LoopUp, that users are trying to access. Something that we admire, since we're fixing our customers' everyday remote meeting experience by combining the traditional conference call that's still the preferred way to meet for most business professionals with an app experience that's readily accessible in the cloud or on your mobile device.
Steve demoed how LoopUp works and gets our users a conference call that does just what they need it to. Since, come on, the everyday conference call experience isn't all that it's cracked up to be... that ever-annoying who's just joined, background noise and time spent just getting the web conference to work. If you weren't in Annapolis today, you can still get a taste for how LoopUp works by watching this video.
Today is day one for LoopUp, the everyday remote meetings product that fits with how business professionals actually work. Many of you already know us as Ring2, with our heritage in removing annoyances from audio conferencing for thousands of customers globally. So, why the change?
Simply put, the name Ring2 just doesn’t cut it anymore. As we’ve grown, so has the scope of our product. In the beginning, it was all about conference calls: Who’s on? Who’s talking? How do I get rid of all this background noise? We set out to solve these problems with our apps for Outlook, BlackBerry, iPhone and Android. Recently, though, we’ve been hearing more and more about how frustrating and unintuitive web conferencing is. Digging even deeper, people are annoyed that they can’t just share their screen spontaneously: they need to send out separate invitations, plan in advance, download software, jump through hoops.
We set out to tackle this head on with LoopUp. It lets people share their screens when they want from within the call - no training, no installs. We saw how natural it is to start meetings with a conversation over a conference call, and thought sharing content should be just as natural, and discoverable while using LoopUp. We know you won’t always need to share your screen, but when you do, it’s right there.
So, with our expanded product, we wanted a name that reflects what we do in a more holistic way. We chose ‘LoopUp’ for its connotations of getting together, connection, rounding up the team, bringing people into the loop… We know that name changes are always controversial - and this new name won’t be to everyone’s tastes - but we love it, and hope you grow to love it, too.
Stay tuned in upcoming months as we have more to announce. Follow us around the web on LinkedIn, Twitter and Facebook for the inside track. Let us know your thoughts below. We look forward to connecting with you soon.