Posted by Steve Flavell on Wed, Mar 28, 2012 @ 02:04 AM
Today is day one for LoopUp, the everyday remote meetings product that fits with how business professionals actually work. Many of you already know us as Ring2, with our heritage in removing annoyances from audio conferencing for thousands of customers globally. So, why the change?
Simply put, the name Ring2 just doesn’t cut it anymore. As we’ve grown, so has the scope of our product. In the beginning, it was all about conference calls: Who’s on? Who’s talking? How do I get rid of all this background noise? We set out to solve these problems with our apps for Outlook, BlackBerry, iPhone and Android. Recently, though, we’ve been hearing more and more about how frustrating and unintuitive web conferencing is. Digging even deeper, people are annoyed that they can’t just share their screen spontaneously: they need to send out separate invitations, plan in advance, download software, jump through hoops.
We set out to tackle this head on with LoopUp. It lets people share their screens when they want from within the call - no training, no installs. We saw how natural it is to start meetings with a conversation over a conference call, and thought sharing content should be just as natural, and discoverable while using LoopUp. We know you won’t always need to share your screen, but when you do, it’s right there.
So, with our expanded product, we wanted a name that reflects what we do in a more holistic way. We chose ‘LoopUp’ for its connotations of getting together, connection, rounding up the team, bringing people into the loop… We know that name changes are always controversial - and this new name won’t be to everyone’s tastes - but we love it, and hope you grow to love it, too.
Stay tuned in upcoming months as we have more to announce. Follow us around the web on LinkedIn, Twitter and Facebook for the inside track. Let us know your thoughts below. We look forward to connecting with you soon.